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Romancing the masses: 3.1 Phillip Lim for Target

Phillip Lim says he’s just as passionate about creating a $29.99 shirt as he is about one for $299.

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Phillip Lim believes you’re just as busy as he is. It’s why the designer — whose hotly anticipated 3.1 Phillip Lim collection for Target hits stores Sept. 15, just six days after this spring ready-to-wear line debuts at New York Fashion Week — created an affordable fall line perfect for people on-the-go. The 100-piece offering consists of chic, understated essentials you can rely on for just about any occasion; there’s even a grab-and-go pack with underthings for those surprise last-minute trips. We nailed down Lim to talk about his design process and find out what we should choose from the collection if we only have five minutes in the store. Hey, girl’s on a schedule.

Congratulations on the Target collaboration. What was your main objective for the line?

For me, it was about creating a chic, easy and cool collection for real people. I focused on the idea of a romanced reality and having ideas, products, clothes and accessories on-the-go for this romance.

How would you describe the codes of the 3.1 Phillip Lim brand?

3.1 Phillip Lim is designed for the global citizen on the move with understated, elegant clothes that imbue a strong sense of discovery, with hidden details just for the wearer.

Your Target line has a strong focus on menswear. Why was it important to include the guys?

Men are embracing fashion more and it was important to me that I create a collection for both men and women to easily incorporate into their wardrobes and their everyday lives.

What was the design process like?

The whole process took about a year. It was a seamless experience because there was a shared goal of getting it done — and getting it done right. I worked closely with Target’s design team to make sure my imprint and aesthetic remained front and center.

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The collection is full of practical-yet-cool essentials. How did you keep these pieces from being boring?

When in doubt, you can never go wrong with solids. It’s important to stock up on chic basics as they cannot only be worn at different hours of the day, but also from season to season. Once that foundation was established, I sprinkled in things or ideas from my own collection.

How did you choose to bring back certain pieces from your main line, such as the comic book motif and colorblock pastels?

I took inspiration from archival pieces that we thought would also be of interest to Target’s guests. All in all, designing the collection was a very similar process to that of my main collection because in the end, I put the same amount of passion, energy, spirit and time into designing the $29.99 shirt as I would for the $299 shirt.

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Do you still shop at Target?

Yes, Target has just about everything. As a child, I remember Target as that place to get everything and just thinking, “They have everything here, all the dreams are here!”

It’s been a busy year for you. After your show wraps, what are your plans?

Hopefully I will be off on the beach somewhere!

What’s an item that everyone should have in their closet?

A quality trench coat can keep you looking great, no matter what the weather may bring. The khaki trench from my Target collection is a classic style, lending itself to every occasion. At just $79.99, this is a perfect example of how you don’t have to sacrifice quality for adorability.

 
 
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