Move over, Cara Delevingne — there’s a new British star stealing the spotlight at Burberry.
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Apparently David Beckham isn’t the only one with fancy footwork in the family. For Burberry’s new holiday campaign, 11-year-old Romeo Beckham pops and locks like a young Usher or Justin Timberlake.
“Romeo has charm, style and great energy!” says Christopher Bailey, Burberry’s chief creative and chief executive officer, who shot the video — his directorial debut.
The three-minute film, “From London with Love,” follows a boy delivering (a gorgeously packaged) gift to a young couple, played by British models Hannah Dodds and Anders Hayward. They end up breaking into dance, as you do when you’re in love. Over 50 dancers performed the routine choreographed by Lynne Page, best known for her work in “Billy Elliot” — all exceptionally dressed in tailored suits, the brand’s icon trench coats and gorgeous chiffon gowns.
Along with the theatrics, the campaign kicks off Burberry’s range of holiday gifts, which includes, for the first time, the option to monogram the heritage cashmere scarf.
And while the short is grand and romantic (seriously, it feels like the charm of “Love Actually” trapped in a dreamy snow globe), it’s really Beckham's high-voltage smile that will melt your heart. Watch out, Victoria and Becks.