Wondering how to brand yourself??Don’t define yourself as either a marketing expert or social media guru. By selecting either of these titles, you’re making it harder to stand out. A little bit of creativity can help differentiate yourself from the 130 million blogs, 500 million Facebook users and an ocean full of online content out there. When you get creative with your brand, people will be more interested in who you are, what you do and be inclined to work with you.
Here are two examples of people that have invented their own brand and turned it into a lucrative business:
Stefanie Michaels became known as “Adventure Girl” by combining her passion for traveling the world and entertainment, by carving her own niche. With over one million Twitter followers, the media now follows her every move, from CNN to E! Entertainment.
‘The Millionaire Matchmaker’
With a background in fashion as well as matchmaking for celebrities and professional athletes, Patti Stanger branded herself as “The Millionaire Matchmaker.” Her brand is also the name of a hit TV show on Bravo by the same name.
—Dan Schawbel is the author of “Me 2.0,” the Managing Partner of Millennial Branding, LLC, and a personal branding expert.
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