Online dating can be brutal, especially for single women.
Noting that many women hate wading through inappropriate messages and photos, two tech entrepreneurs decided to create an app that puts women in charge of their online experience.
That’s how Siren - the new app created by Susie Lee and Katrina Hess - was born. The pair said they were inspired in part by the online dating horror stories of many of their friends.
"I just started looking (at online dating options) and very quickly realized how many things are out there and how immediately my 'creepy meter' went up," Lee told CNN in a recent interview.
Siren is also different from the other dating apps out there in that as soon as users register, they are prompted to take an in-app photo to guarantee that they look the way they say they do. The user is then guided to Siren’s “question of the day” and will be able to see all of the men who answer the query. If she likes a particular answer, she can allow the man to see her profile or save his profile to look at later.
As for Siren’s male users, they will only be able to see a woman’s answers and not her photos. A man who is intrigued by a particular answer has the opportunity to hit a button indicating that. Siren will then let the woman know and allow her to decide whether to make herself visible.
"You're trying to make strangers less strange, and in order to do that, you have to put something of yourself out there," said Lee.
Siren will launch in the Seattle area this week and Lee and Hess say they will eventually expand nationwide.
Follow Lakshmi Gandhi on Twitter @LakshmiGandhi.