As any longtime fashionista will tell you, New York Fashion Week just gets bigger and bigger with each passing year. One main reason that the event has become popular far from the confines of Manhattan is because a new wave of bloggers are putting their own spin on fashion coverage and style.
"These audiences trust word of mouth marketing above all else and trust the influencers as closely as their own friends when it comes to recommendations for products," says James Nord, the cofounder of Fohr Card, a service that connects fashion bloggers with brands. "They want to see their trusted source's interpretation of trends, not just the new items."
With some help from Fohr Card and Tumblr, here are some of the style mavens taking their readers behind the scenes of runway shows, after-parties and red carpets.
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Remington and Sophie Rebeil
These two Los Angeles-based sisters juggle being students and fashion trendsetters. “Fashion Week preparation started weeks ago,” says Remington. “We are currently engaging in last-minute fittings and pulls. Everything is happening as quick as a New York minute, and we couldn’t be more excited.”
Their NYFW style:“Sophie and I are most excited to wear delicate lace pieces from Stone Cold Fox that are perfect for spring,” says Remington.
Their NYFW must-haves:“A fully charged camera, Lanvin ballet flats (in our handbags for shoe emergencies!), and our favorite YSL lip stain.”
A New Zealand expat, Hindin-Miller has established himself as a personal style blogger with a sly sense of humor.
His NYFW style: “I just wear what I wear every day, which is generally a combination of navy blue high-top Chuck Taylors, 3X1 jeans, an ancient T-shirt that’s been washed so many times it has 18,000 holes in it, and a bomber or denim or leather jacket,” says Hindin-Miller.
His NYFW advice: “I’ve been going to shows for about 12 years now, and I remember exactly how it felt when I first started out — lonely. I knew nobody at all, and fashion folk aren’t always the most welcoming bunch,” he says. “My advice is to have a partner in crime with you at all times. I'm lucky enough to always go to the shows with the incredibly talented illustrator Richard Haines — we've done numerous seasons together in New York, London, Milan, Florence, and Paris, and we have way more fun together than apart.”
“Finally, never forget the following: Just because you haven't been invited to a show doesn't mean you shouldn't go to the show. Give it a go, you never know what might happen. Getting turned away at the door isn't embarrassing, it's just part and parcel of paying your dues.”
Mercado made headlines earlier this year as one of the stars of Diesel’s striking campaign by photographers Inez van Lamsweerde and Vinoodh Matadin. An alum of the Fashion Institute of Technology, her journey into modeling was quite different from most — she received a diagnosis of spastic muscular dystrophy as a child and has used a wheelchair since she was 12.
Her NYFW style: “This season I’m especially excited because my friend Becca McCharen, the designer behind Chromat, will be dressing me,” she says.
How she prepares: “Because there's always so much going on at fashion week organization is pretty key! There are so many shows I want to see this year that choosing between them is going to be the hardest part,” she confesses.
Her NYFW survival tips: “Although it sounds obvious to say, remembering to eat and sleep are almost as important as seeing the shows! You really have to find a balance to get the most out of it all,” she notes. “After all of that, it's a celebration of clothing and the designers beautiful garments. So have fun with it!”
“Fashion week in NYC is the best time to shoot really great outfits on the street as well as on the runway, so I'm really looking forward to seeing what creative ensembles people put together,” says Marin, a 22-year-old fashion photographer who lives on the Lower East Side. Marin says he’s spent the summer photographing models for their casting shoots and portfolios.
How he’s preparing: “Right now I'm preparing myself for fashion week by creating a schedule of shows to attend and trying to balance that with my "free time" to shoot street style outside shows and presentations,” says Marin.
What he’ll be wearing: “My go-to outfit during fashion week is casual, simple, and practical,” he says. “A grey Oxford button-up from Bonobos, dark denim Levis 511s, and beeswax Clarks Original desert boots.”
Blog: Closet Freak Blog
What he's wearing: I don’t really have anything super special planned actually. I’m going to try to make jeans and a t-shirt look not-so-basic. It’s all about stylish comfort for me this season.
His Fashion Week survival tips:
1 -Don’t do it all. I know you’ll feel like you need to get to every show and presentation but that’ll only burn you out.
2- The same goes for the parties. It’s okay to turn down a free drink sometimes!
3 – Bring extra chargers for your phone and try to keep them charged at all times.
Blog: It's Masha's Blog.
What she's wearing: "I love having fun with my wardrobe but since I'm always on the go feeling comfortable is the priority. My go to outfit will be a flowing white mini dress with a tough leather moto-jacket, a pair of rag and bone boots and my all-time favorite Phillip LimPashlisatchel bag.
What she'll write about: I'd like to cover the magic happening backstage. I'll try to capture the less obvious moments and see things that others don't.
Her survival tips: Stay hydrated, wear something versatile to take you from day to night, use Uber to get around, don't forget to charge your phone, be friendly and most importantly have fun!
Follow Lakshmi Gandhi on Twitter @LakshmiGandhi.