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Vanessa Hudgens bans Photoshop in new campaign

Vanessa Hudgen's new Bongo campaign is completely natural and unretouched.

Bongo's latest ad is not Photoshopped at all. Credit: Bongo Bongo's latest ad is not Photoshopped at all.
Credit: Bongo

These days, even the average person Photoshops photos of themselves - or at least adds a filter. But Vanessa Hudgens is over it. As the returning face of Bongo, which is sold at Kmart and Sears, the actress and the brand decided that all the campaign photos will be natural and unretouched. There will be no Photoshopping done at all.

"This is my second season working with Bongo and it's been such a treat. The clothes really make me feel carefree and confident, which is why I love that the final ad images are unretouched," says Hudgens. "It’s so important for girls to remember that real beauty shines from within and I’m so proud that Bongo is choosing to send such a positive message with this campaign."

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The new campaign launched today and even without retouching, Hudgens looks flawless. Watch the behind-the-scenes video below:

Follow Emily on Twitter: @EmLaurence

 
 
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