A $200 perfume aims to capture the scent of Hudson Yards, currently under construction on Manhattan's West Side.
The fragrance is meant to celebrate spring and "fresh new beginnings," with notes of wet petals of lily of the valley, freesia, pink pepper oil, peony, rose oil Bulgaria, orange flower and iris absolute, lychee and white musk.
The new perfume, first reported by DNAinfo, is the latest in a series by Bond No. 9 evoking parts of the city, including Wall Street, Chinatown and Central Park.
But unlike those scents, the Hudson Yards fragrance honors "a new beginning that hasn't even begun yet," according to the downtown perfumery's website.
"Under construction as we speak, Hudson Yards is being transformed from a gritty parking lot for the trains that feed Pennsylvania Station into an honest-to-goodness future-world," Bond No. 9 wrote.
Encompassing six city blocks, Hudson Yards will ultimately include several new skyscrapers, an extension of the 7 train and 14 acres of public open space.
"When construction is completed in a few years' time, Hudson Yards will surely set the tone and pace for the future of urban landscapes worldwide," the perfumery gushed.
Follow Anna Sanders on Twitter @AnnaESanders