Inspired by the viral popularity of MassDOT's "Use Yah Blinkah" signs, electronic boards put up by the Cambridge Police Department are warning cyclists to "Be Wicked Safe" and "Be Wicked Smaaht."
"Cycling within Cambridge is obviously very popular," said Jeremy Warnick, the department's director of communications. "The ‘wicked’ signs were inspired by MassDOT’s campaign. We had some other signs posted as well, but they obviously aren’t getting the same attention as those signs. We’re not trying to be insensitive to the accents of some in the community, but are really trying to create awareness around bicycle and motorist safety.”
The signs, located in Inman Square, Harvard Square and Central Square, also rotate the messages, "Drivers: Look 4 Bikes," and "Bikes: Look 4 Motorists," and will be featured through the end of May, which is National Bike Safety Month.
The messages are part of the department's “Safety in Gear” campaign, which stations Cambridge bike and Community Relations officers at highly trafficked areas to hand out fliers with bike safety tips and information on bike laws.
As for the stylized signs, Warnick said they may make a reappearance.
"By far the 'wicked' signs have been the most engaging post we've had on Facebook recently. It's created awareness, which is what we're looking for. We don't want to wear it out, but if it continues to meet goals we may revisit it again."