Famed Cronut chef Dominique Ansel released the cover of his cookbook, "The Secret Recipes," today, and to celebrate, he and his team are handing out free Cronuts and Cookie Shots all around the city between 11 a.m. and 5 p.m.
Ansel is calling the publicity stunt "Follow the Rabbit," and the hunt includes a little toy rabbit that shows up wherever Ansel hands out his treats.
His first stop was in Flatiron; he just announced that his noon stop is in Chinatown on Bowery between Division and Canal.
Normally, treat-lovers wait for hours to get their hands on Ansel's highly coveted desserts, but today, whoever gets to the pop-up spots will get them for free.
Of course, dessert fans are already getting extreme, ranting on Ansel's Instagram about how they could not find him at the first location because he gave out the wrong address. Commenters hurled angry notes like, "Thanks for wasting my time," and demanded apologies.
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