Brooklynites will keep one of the borough's most familiar sights after negotiations between a building owner and local leaders protected the Kentile Floor sign.

The sign will be removed from its current location near 9th Street and Second Avenue — where it has been since the 1950s — and be placed under the care of area group the Gowanus Alliance.

'We love the sign, and we heard the voices of so many community members," wrote building owner Elyahu Cohen in a statement. "We will work hard to preserve the letters during removal."


The outpouring of social media of pressure and a petition that garnered more than 2,100 signatures within days of news that the sign might be destroyed after passersby noticed scaffolding around the 20-foot letters.

According to the New York Times, Cohen told leaders removal of the red letters was necessary for repairs on the building's roof, especially after Superstorm Sandy.

However, Cohen committed to paying for the removal of the letters intact so that the Gowanus Alliance may find a new home for the sign.

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