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MBTA a step closer to selling naming rights

The MBTA has received four responses to a Request for Proposals in regards to hiring a marketing firm to handle the sales of the station naming rights.

The MBTA has received four responses to a Request for Proposals in regards to hiring a marketing firm to handle the sales of the naming rights to various T stations and stops.

Several months ago, the former General Manager announced that the MBTA would sell the naming rights to T stations to anyone interested.

According to MassDOT Secretary Rich Davey, in July, when he was still GM, he said the transit system would incorporate both the corporate name and
the station name, if sold, and change signage and maps accordingly.

In July, Davey also said several Universities in the area, and corporate sponsors, had their eye on station naming.

But first, the T has to hire the marketing firm to solicit those who want their names posted on the city's platforms.

According to an MBTA spokesman, the T has received four interested marketing firms that want that responsibility. Applications are being evaluated by a review committee, which will choose a firm this fall.

Davey said he saw the idea as a way to help conquer the fiscal 2012 deficit.