New York City real estate has always come at a premium, but the de Blasio administration announced Monday it would give some businesses and residents a shot at distinctly New York City addresses — online.
Starting May 5, New Yorkers can being to apply for website addresses using the .nyc domain.Set to launch at-large this fall, New York is slated to become the first city in the United States to have its own top-level domain.
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"There is no shortage of New Yorkers ready to claim their exclusive .nyc identities online," said Mayor Bill de Blasio in a statement, "and this is their chance to reserve their piece of this city’s valuable digital real estate."
Two groups will have first dibs on the distinctly New York City domain, according to the administration.
Through June 20, the opening round of applicants must have a physical address somewhere in the five boroughs and be properly registered with the Trademark Clearinghouse.
Those businesses that are cleared can go to more than 30 authorized registrars that would determine the annual cost of the domain names. The city expects to collect a portion of those fees but also hopes to generate revenue by promoting local businesses.
Pioneering individuals can also apply to join the .nyc Founders Program, which would promote and showcase the winners when the city launches the domain's promotional campaign. Qualifying candidates have until June 13 to try out for the program.
Applicants for either program must go through the .nyc domain's current homepage.
Anyone left out of the initial application phase can expect more opportunities the closer the city gets to the scheduled public launch on Oct. 8, according to the administration.
Back in July, former Mayor Michael Bloomberg and former City Council Speaker Christine Quinn announced the city had been approved for .nyc — what supporters fashioned the "ultimate New York City address."
But the process of securing the domain has been a lengthy one. Current Manhattan Borough President Gale Brewer first floated the idea in 2008 as a resolution during her days as a city council member.
"I look forward to working together to ensure that New Yorkers and small business owners in particular discover this new opportunity to brand their goods, services and ideas as uniquely New York," Brewer said in a statement Monday.
Follow Chester Jesus Soria on Twitter@chestersoria