Now boarding: The Pepsi Line?

Facing a $126 million deficit for the next fiscal year, MBTA officials are considering selling naming rights for subway lines, stations and anything else they can tag with a corporate logo.
Published : January 24, 2011

Facing a $126 million deficit for the next fiscal year, MBTA officials are considering selling naming rights for subway lines, stations and anything else they can tag with a corporate logo. The T, which insists the sponsorships will be tasteful, is searching for a consultant to assist with the effort.

 
 
Latest From ...
Most Popular From ...