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Now boarding: The Pepsi Line?

Facing a $126 million deficit for the next fiscal year, MBTA officials are considering selling naming rights for subway lines, stations and anything else they can tag with a corporate logo.

Facing a $126 million deficit for the next fiscal year, MBTA officials are considering selling naming rights for subway lines, stations and anything else they can tag with a corporate logo. The T, which insists the sponsorships will be tasteful, is searching for a consultant to assist with the effort.

 
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