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Phila Museum of Art ranks among Instagram's most active

The Philadelphia Museum of Art is one of the world's 30 most active museums and art organizations on Instagram, according to a new ranking.

instagram philadelphia museum of art The museum was ranked among a list of 30 institutions worldwide using the social media app Instagram to connect with patrons. Credit: Instagram/Philadelphia Museum of Art

Instagram marketing blog Nitrogram on Tuesday ranked the Philadelphia Museum of Art in a list of 30 museums and art organizations across the globe that are the most active users of the photo-sharing app.

The blog notes there are mutual benefits to using Instragram for both visitors and museum officials.

Those considering a visit can take a "virtual walk" through desired museums on Instagram before actually attending in person, while museums can use geo-tagged photos to measure the success of particular exhibitions and tweak displays based on feedback received.

The Philadelphia Museum of Art's Instagram account, @philamuseum, boasts 1,801 followers and has posted 161 photos.

Other institutions that made the cut include New York City's Museum of Modern Art, Metropolitan Museum of Art and Guggenheim Museum, the Louvre in Paris, the Smithsonian's National Museum of American History, Los Angeles' Museum of Contemporary Art, the Museo Malba in Buenos Aires and the Amsterdam Tattoo Museum.

Check out the full list here.

 
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