While two Philadelphia companies competing for $400,000 in capital during the Forbes 30 Under 30 Summit's "pressure cooker" were unsuccessful, that's not slowing either of them down.
"This wasn't a long term plan we were banking on," said Morgan Berman, 29, a Philly native and founder of Milkcrate, an app that links users with sustainable, local businesses. "It was great that they seemed to strongly resonate with what we're doing."
Milkcrate is also crowd-funding through an Indiegogocampaignto raise $20,000 that ends Thursday. Additionally, some team members are moving to Denver and San Francisco to expand Milkcrate to those cities, Berman said.
"Growth is not scary. I'm excited to grow," Berman said. "We just need money for the tech side."
The other Philly contender was TowerView Health, which is developing a digitally-connected medication tray that tracks complex prescription information and can text or send reminders to patients' family members and doctors.
Not getting the money won't slow them down, they said.
"We're in this for the long haul," said co-founder Nick Valilis, whose 2012 diagnosis of leukemia and ensuing cancer fight inspired the product. "We understand that there's a lot of work ahead of us and we're excited to do it. We're really committed to this problem."
The "Pressure Cooker" judges and investors were Philadelphia native Troy Carter, former AOL CEO Steve Case and Forbes CEO Mike Perlis.
The winner was Enrou, an L.A. based company that sells goods from "socially conscious brands."