The next big drinking fad won't get a chance to be one if Sen. Chuck Schumer has his way.
The lawmaker is calling on the Food and Drug Administration to intervene and ban the sale of powdered alcohol before it can hit shelves as soon as this fall.
Produced by Lipsmark LLC, the freeze-dried alcohol known as "Palcohol" got the sign off by the Alcohol and Tobacco Tax and Trade Bureau in early April only to have it rescinded two weeks later due to erroneous labeling about each package's alcohol content.
The powder, which would come in different flavors including cosmopolitan, mojito and margarita, can be added to water, food or potentially snorted for an alcoholic buzz.
Schumer likened the substance to the caffeinated alcoholic beverages Four Loko. Referred to as "blackout in a can," the drink was forced off the shelves in 2010 until the caffeine was removed from the formula.
Palcohol, Schumer warned, stands to be more dangerous than Four Loko ever was.
"It's clear the FDA must utilize their authority to intervene when alcohol products create significant health risks – as they did with Four Loko – and stop this potentially deadly product in its tracks," Schumer said in statement.