It's the season to give back, and after Superstorm Sandy hit in October, New Yorkers could use the help.

After witnessing the devastation in parts of New York, Joy Huang wanted to help her city get back on its feet.

Huang, a television producer, along with her friend Kimberley Berdy, created to help kids who lost everything in the storm rebuild their toy collection.


Huang was inspired by the generosity she witnessed in the Rockaways after the storm.

"It was incredible to see the amount of diapers, wipes and other supplies that were donated," she said. "This was all great, but the holidays are around the corner."


The website features a letter families affected by the storm can fill out that asks some basic questions,

but also asks what the children saw during the storm, how they felt.

"Some kids will just write, 'I hope for a new bike.' Others, though, will write, 'I hope I know what normal feels like again,' or 'I hope that I have hot water again,'" Huang said.

Donors can sign up to be paired with a family and view their wish list. Each donor decides how many items from the list to purchase. The gifts are shipped directly to the kids.

"Somebody is getting their Legos back," Huang said. "Somebody is getting their scooter back."

After a tweet of support from Chelsea Clinton, interest in Secret Sandy skyrocketed. As of this week, Secret Sandy has received more than 600 letters and more than 1,600 donors.


"The spirit of giving is alive and well," Huang said.

How to help


Log on to to find a child’s request.

Huang asks that all letters asking for gifts be submitted by Dec. 15.

After the holidays come and go, Huang hopes to continue the project to collect supplies for schools that were damaged by Sandy.

“There is so much that needs to be done, why stop now?” she said.

Follow Mary Ann Georgantopoulos on Twitter @marygeorgant