Hoping to generate some revenue, the cash-strapped T is set to launch its new online store MBTAgifts.com.
“It’s a T lover’s paradise,” said Rose Yates, the T’s director of marketing communications.
The site will launch June 1 offering items like magnets, T-shirts, shower curtains and bracelets all covered in T maps and logos.
But for true T lovers, the best items are likely to be the authentic memorabilia. Old T subway line maps, some dating back to the 1970s, will be sold.
T officials announced plans to start selling the swag earlier this year.
Immediately after the announcement, Bostonians took to the Internet and suggested sarcastic slogans.
Yates said the T is open to making fun of itself and welcomed suggestions.
Watch video of the T t-shirts being made, courtesy of AntiDesigns:
