The TD Garden Elf poses for a "sELFie."


For the next eight days, a selfie-snapping elf is giving away $6,000 in TD Garden Gold to those who follow the TD Garden's Instagram account.


The TD Garden Elf debuted Friday, kicking off 12 Days of Garden Gold Giving. Each day, the elf posts a "#sELFie" of his escapades at the Garden. Five followers who like or comment on the post are selected daily, and win $100 to use at the box office, proshop and concession stands.


"#TDGardenElf is getting in on the 'sELFie' craze! It's a fun, festive way to engage and reward our TD Garden Instagram followers as well as showcase some of the behind the scenes action that goes on at the arena on a daily basis, from prepping for Bruins & Celtics games to hanging with celebrities backstage at concerts. The response has been great, people can't wait to see what #TDGardenElf is up to next, and the Garden Gold giveaways are an added holiday bonus,"TD Garden PresidentAmy Latimer said in an email.


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