The app-powered car service Uber announced on Tuesday that it would begin offering a new feature to help quell complaints about their controversial surge pricing.
Uber users can now get notifications every time that the service drops surge pricing near them drops within 30 minutes. Customers can opt in for the push notification on the drop, but Uber already alerts riders about surge pricing before they accept the higher fares.
The company drew heat last year when it unveiled its surge pricing model, wherein users who request the service during high demand periods or bad weather are charged steeper prices, sometimes as high as seven times a normal fare when New Yorkers tried to get a ride home in snow storms or after New Years' festivities.
The feature is already available for iPhone, with Android phone capability soon to come.
Follow Chester Jesus Soria on Twitter @chestersoria