New York City, bow down to your foodie overlord — orange Crocs and all.
East Village schnitzel shop Schnitz put chef Mario Batali on a suitable pedestal for a culinary icon: an Iron Throne made of pretzel baguettes.
“We love [“Game of Thrones”] and Mario wanted something wacky for the shoot,” explains Donna Magen, co-founder of the quick-service schnitzel concept that began at Smorgasburg and took off after Batali took notice in 2012.
wow! Schnitz was the bite of the day! Wheeeee!
RT @SchnitzNYC: @Mariobatali Thanks or stopping by! Hope you enjoyed”
— Mario Batali (@Mariobatali) May 5, 2012
Because with great power comes great responsibility, the throne idea was baked up to promote the Batali Schnitz, a new sandwich with a cause: 10 percent of the proceeds will go to support child literacy, hunger relief and disease research efforts through the Mario Batali Foundation. Made with a crispy schnitzel of Italian sweet fennel sausage, Asiago cheese, caramelized fennel, pickled cipollini onions and balsamic garlic aioli, the Batali Schnitz is available from now through the end of the year at Schnitz (177 First Ave.) or their seasonal South Street Seaport location through the end of the month. Check out the behind-the-scenes of the Pretzel Throne shoot:
