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Eleven Madison Park’s fast-casual concept Made Nice coming to NoMad

Will Guidara and Daniel Humm are the latest fine-dining pros to go fast-casual.
Daniel Humm in Eleven Madison Park's kitchenGetty Images

Eleven Madison Park's kitchens already gave one fast-casual concept its start whenShake Shack cooked its hot dogs there for its Madison Square Park cart in 2004.This year, EMP is trying its own hand at fast-casual when owners Daniel Humm and Will GuidaraopenMade Nice.

The Real Deal reports that the pair have signed a lease for6-8 West 28th St., right next to TheNoMad Bar, anotherHumm-Guidara joint.They've been developing the fast-casual concept — they actually prefer to call it "fine casual" —since EMP opened in 2006, according to theWall Street Journal.

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Three Michelin stars and a combined 30 years in fine dininglater, they're ready to turn their experience into a restaurant with"composed plates" that share EMP's emphasis on seasonal vegetablescosting between$10 and $15, the pair tells the Journal. Coming with them to Made Nice will be EMP's sous chef. As of now, there's no exact date for opening.