What would the Met find Insta-worthy about the Queens Museum? Or if the Jewish Museum were to take a trip to the Studio Museum in Harlem, what would interest it there?
This was the inspiration for a new Instagram project, #MuseumInstaSwap, that debuts today across 18 different cultural institutions in the city. The museums exchanged small delegations tasked with finding fascinating and unlikely connections between their exhibits.
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The results will be posted across the museums’ Instagram accounts over the course of today to give New Yorkers new reasons to return to their favorite institutions, or discover a cultural gem they may have been overlooking.
Here are the 18 participants, or track the project through the #MuseumInstaSwap hashtag:
Tomorrow we are joining forces with 17 major institutions in and around NYC to participate in @Instagram’s Museum Swap! Each museum is paired with a partner institution, and we are excited to explore Liberty Science Center (@libertysciencecenter), an interactive learning center dedicated to science and technology. Follow #MuseumInstaSwap tomorrow as we share highlights from our visit. Photo: Kris Mckay (@kgprojects)