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NYC museums visit each other for #MuseumInstaSwap challenge

Eighteen cultural institutions are swapping Instagram accounts.
Metropolitan Museum of ArtGetty Images

What would the Met find Insta-worthy about the Queens Museum? Or if the Jewish Museum were to take a trip to the Studio Museum in Harlem, what would interest it there?

This was the inspiration for a new Instagram project, #MuseumInstaSwap, that debuts today across 18 different cultural institutions in the city. The museums exchanged small delegations tasked with finding fascinating and unlikely connections between their exhibits.

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The results will be posted across the museums’ Instagram accounts over the course of today to give New Yorkers new reasons to return to their favorite institutions, or discover a cultural gem they may have been overlooking.


Here are the 18 participants, or track the project through the #MuseumInstaSwap hashtag:

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