What would the Met find Insta-worthy about the Queens Museum? Or if the Jewish Museum were to take a trip to the Studio Museum in Harlem, what would interest it there?
This was the inspiration for a new Instagram project, #MuseumInstaSwap, that debuts today across 18 different cultural institutions in the city. The museums exchanged small delegations tasked with finding fascinating and unlikely connections between their exhibits.
The results will be posted across the museums’ Instagram accounts over the course of today to give New Yorkers new reasons to return to their favorite institutions, or discover a cultural gem they may have been overlooking.
Here are the 18 participants, or track the project through the #MuseumInstaSwap hashtag:
Tomorrow we are joining forces with 17 major institutions in and around NYC to participate in @Instagram’s Museum Swap! Each museum is paired with a partner institution, and we are excited to explore Liberty Science Center (@libertysciencecenter), an interactive learning center dedicated to science and technology. Follow #MuseumInstaSwap tomorrow as we share highlights from our visit. Photo: Kris Mckay (@kgprojects)