Revamped campaign wants New Yorkers to explore beyond their borough

A revamped campaign is encouraging New Yorkers to think beyond their borough.

NYC & Company, the city’s tourism agency, launched a second version of the “See Your City” campaign on Monday, highlighting the special attractions of Bay Ridge, Atlantic Avenue, the South Bronx, Riverdale, Washington Heights, Lower Manhattan, Randall Manor, Richmond Town, Corona and Rockaway Beach.

The idea behind the campaign is to get New Yorkers to step out of their usual borough, and that locals exploring new neighborhoods off the beaten path will pave the way for tourists.

“The See Your City campaign encourages New Yorkers to explore the local, vibrant neighborhoods they’re not familiar with, uncovering a world of opportunities just a subway ride away,” said Fred Dixon, President and CEO of NYC & Company.

The campaign was expanded after last fall’s launch, and the tourism agency said a lot of social media and web traffic means the campaign resonated with New Yorkers.

Vintage travel posters promoting the campaign were unveiled at 200 bus shelters across the city on Monday, and adventurous New Yorkers are urged to share their travels on Facebook. Twitter and Instagram with the #seeyourcity hashtag.

Tips on where to go when you visit the neighborhood at www.nycgo.com.