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$13,320 spent on Olympic tickets to court investment for province

Most won’t get to see the men’s Olympic gold medal hockey final inperson next year, but you will be chipping in for some Nova Scotiabusiness leaders to see it.

Most won’t get to see the men’s Olympic gold medal hockey final in person next year, but you will be chipping in for some Nova Scotia business leaders to see it.

Nova Scotia Business Inc. executives are heading to Vancouver and have bought tickets for several Olympic events to host businesses and court investment to the province.

The publicly funded agency has spent $13,320 on tickets. This includes six seats at the men’s gold medal hockey game ($4,200 total), four tickets for the opening ceremonies ($4,400), six tickets for the closing ceremonies ($4,400) and four tickets to another men’s hockey game ($320).

“We’re looking at which events most prospective clients would like to attend,” said NSBI spokeswoman Sarah Levy.

“For us this is a real business opportunity. This is what we do ... Our job is to be proactive. Most provinces, if not all provinces, will be at the games doing the same thing.”

Levy said the Olympics are a unique chance to talk to businesses from around the world.

The $13,320 figure does not include airfare and accommodations, which are yet to be determined. NSBI will also cover accommodations, but not airfare, for clients such as Lockheed Martin, so they can travel to the Games to share their experiences about setting up shop in the province.

“They actually end up being some of our best salespeople,” Levy said. “If we can bring a company, someone who is here on the ground, to talk about the benefits of doing business in Nova Scotia their endorsement is the best kind.”

The team is targeting businesses from three key sectors — defence and aerospace; IT; and financial services.

The five-member delegation includes NSBI president and CEO Stephen Lund, vice-president of marketing and communications Lisa Bugden, and Mark James, director of defence, security and aerospace.

 
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