A Toronto man who pleaded guilty to sending out millions of deceptive direct mail promotions has been fined $2 million — double the money he made from his activities.

David Stucky, 57, pleaded guilty to offences under the Competition Act.

The Competition Bureau says Stucky ran a lottery ticket reselling scheme under the name Canadian Lottery Buyers Association.

He has been placed on probation for 18 months and also received a suspended sentence for his involvement in a second deceptive scheme, a sweepstakes look-alike offer marketed under the name Canadian Equity Funding.

The lottery promotion, gave consumers the misleading impression they could win tens of millions of dollars. But over 11/2 years, consumers won an average of 75 cents.

Stucky mailed out approximately 3.1 million copies of the lottery promotion and received approximately $1 million in revenue, the competition bureau said in a release.