Michael Bloomberg tried taking away our supersized drinks. Now, nutrition labels are threatening to deny us our guilt-free margaritas.
Wine, beer and spirits manufactures may soon have to add labels on their bottles and cans disclosing calorie content. For the time being, the labeling remains optional.
From ABC News: “The U.S. Alcohol and Tobacco Tax and Trade Bureau, which is part of the Treasury Department, proposed a labeling rule in 2007 that would require alcoholic beverage manufacturers to include calories, carbohydrates, fat and protein content on their labels, but it has yet to make a decision on whether to implement the rule. It announced last week that manufacturers could add this information if they wanted to.”
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According to ABC, Sara Bleich, a health policy professor at Johns Hopkins Bloomberg School of Public Health, low-calorie beer companies are hoping that labels will attract people trying to lose weight and therefore increase sales. She also said that middle-income white women are those that will most likely pay attention to the labels.
“What’s interesting to me is that the reason why beverage companies want it and consumers want it is totally different,” she said. “It’s an example of two groups having different goals while having a sweet spot that seems to work for both.”
Looks like we can kiss goodbye the days of drinking several glasses of pinot grigio while blissfully ignorant of how many calories we were imbibing.
Follow Mary Ann Georgantopoulos on Twitter @marygeorgant