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Americans spend billions on Easter candy

The average American spends $28 on Easter candy.

child with easter candy You know you want to take a bite out of this sweet treat —but it'll cost you. Credit: Thinkstock

Religion aside, it seems those Cadbury eggs and Peeps in the candy aisle are just irresistible to most. According to the National Confectioner's Association, Americans spent $2.1 billion on Easter candy last year and that number is projected to be even higher this year. That $2.1 billion doesn't take into account other Easter expenses, like new clothes for church, traveling or decorations — it's just candy.The average person spends $28 on Easter candy. Chocolate bunnies are the biggest seller: Ninety million were sold last year.

Overall Easter spending is projected to reach $16 billion this year. According to a survey conducted by the Prosper Insights & Analytics, the average American will spend $137.46 on the holiday. Besides candy, the most popular Easter items people spend money on are groceries for Easter dinner, clothes, gifts, flowers and decorations.

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And they aren't just spending because they're tempted by those pastel-wrapped sugary snacks at the register. According to the same survey, 80 percent of Americans actually do celebrate Easter in some capacity.

Follow Emily on Twitter: @EmLaurence

 
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