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Another celebrity fashion label?

From the Kardashian sisters’s new collection for the American chainstore, Sears, to rumours of a Kanye West-designed shoe line withGiuseppe Zanotti, the month has been rife with celebrity clothing lineslaunches and news.

From the Kardashian sisters’s new collection for the American chain store, Sears, to rumours of a Kanye West-designed shoe line with Giuseppe Zanotti, the month has been rife with celebrity clothing lines launches and news.

The idea of famous people trying their hand at fashion design can be a yawn, especially when you think of past flops such as Jennifer Lopez’s Sweetface or Lindsay Lohan’s debacle at Emanuel Ungaro. But there have been some surprising hits too from Victoria Beckham’s eponymous women’s label to Mary-Kate and Ashley Olsen’s The Row. And let us not forget the puzzling, mega-money-making hit that is Jessica Simpson’s clothing empire.

We look at the bold-faced names that have launched clothing lines in the past year and rate the results.



The Label
: The Kardashians Kollection for Sears

Why Design: The sibling queens of reality TV will do anything to keep you talking about them, including designing a 41-piece collection that could have come straight out of their closet.



How's it Looking
: The much hyped line launched on August 11 smack dab in the middle of the even bigger media hype over Kimmy’s wedding. Coincidence? We think not.

Rating: Tabloid material

The Label: Georgia May Jagger for Hudson jeans



Why Design
: Any self-respecting daughter of A-listers has to show that there’s more to her existence than just being the pretty progeny of superstar parents. In the case of Mick Jagger’s model daughter, that means designing pricey denim.



How's it Looking
:It’s hard to screw up jeans. Georgia’s line includes tightly cut mid-rise skinnies with quirky details like lace ties running down the length of the legs – thank Mom, Jerry Hall and her Studio 54 days for that little gem.



Rating:
Markdown only



The Label:
Jennifer Lopez and Marc Anthony for Kohl’s



Why Design
: She’s done it before. Plus, all of America tuned in to American Idol weekly to see her snazzy looks. A diva’s gotta capitalize off of that. Kohl’s has gone pretty quiet on promo’ing Marc Anthony’s menswear half of the line, though. Divorce does not a good ad campaign make.

How's it Looking: One-shouldered blouses, tight jeans, animal print dresses, knee-high boots, blingy jewelry: The clothes basically look like lesser expensive versions of the hyper-sexy stuff Lopez usually wears.

Rating: Tabloid material —unless you’re one of the millions who coveted her A.I. costumes, in which case: Bag it, baby


 
 
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