Achieving healthier, younger-looking skin without breaking the bank is no longer just a focus for women. Increasingly, men are looking for effective grooming and skin care products. In fact, according to Stylesight.com, 84% more men feel comfortable purchasing grooming products than did previous generations. It's reported that men now spend an average of 22 minutes on their beauty regimen, closing in on the average woman's 29-minute regimen (Allure & GQ 2010 Grooming & Beauty Study).
In addition to frequent shaving, men can experience a daily assault on their skin from environmental irritants, extreme weather, and the drying effects of central heating and air conditioning systems. Products such as Etival Homme, a new line from Shoppers Drug Mart, feature ingredients designed specifically to nourish, moisturize and protect men's skin all year long.
As with women, aging is now a top concern for men who are seeking ways to fight the signs of aging and achieve younger-looking skin. Both men and women should look for products and ingredients that are proven to deliver specific anti-aging results.
For men, choose a product such as Etival Homme night defense cream that features patented, clinically-proven ingredients to help improve the appearance of fine lines and wrinkles while continuously hydrating the skin.
Etival Homme eye gel can augment the daily anti-aging regime by helping to diminish the appearance of dark circles and puffiness.
Many women are discovering the benefits of facial serums. Mike Bell, scientific advisor for Boots Skincare, says a serum can be incorporated into your daily beauty regime both day and night to help tackle specific issues like fine lines. ³Serums are concentrated formulas that can quickly deliver ingredients like essential vitamins, nutrients and antioxidants to the skin,² says Bell. ³They are lightweight, fast absorbing, and designed to be worn underneath your daily moisturizer.²
Try the Boots No7 brand. It's not only affordable, but its clinical results have made international headlines. Available only at Shoppers Drug Mart, protect and perfect intense beauty serum is clinically and scientifically proven to reduce the look of deep lines and wrinkles by helping to support skin's elasticity. It was tested like no other cosmetic anti-aging product in an independent 12-month trial and shown to have long term anti-aging benefits. For the entire body, choose protect and perfect intense body serum with the added benefits of nourishing Argan oil and moisture-locking Hyaluronic Acid.