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Atheists eye new transit offensive

The atheist campaign on Toronto buses last year hit enough nerves to inspire a new campaign from the people behind it, this time taking on Allah, Christ, Bigfoot, homeopathy and psychics.

The atheist campaign on Toronto buses last year hit enough nerves to inspire a new campaign from the people behind it, this time taking on Allah, Christ, Bigfoot, homeopathy and psychics.

The Extraordinary Claims campaign, which the Centre for Inquiry is hoping to roll out early next year, expands from its challenge of religion to just about anything “not supported by critical and scientific evidence,” said centre executive director Justin Trottier.

“The Atheist Bus Campaign was a tremendous success,” he told the Toronto Star yesterday. By that, he means the skeptics’ and humanists’ point of view espoused by the centre got to claim “more of an influence and become part of a conversation.”

While the overall Extraordinary Claims campaign ranges across 60 fields, from fairies and the Easter bunny to alternative medicine, the bus poster campaign will target just seven, with Allah and Christ as the “bookends.”

“We’re just sort of starting negotiations with Pattison, the agency that markets the ad space, and the TTC,” said Trottier.

“We are equally concerned with irrational and unscientific homeopathic practice and parents who subject their children to that, as we are about religious claims that can spark violence.”

He’s proud to note this campaign is Canadian, while the bus campaign, with its slogan “There’s probably no God. Now stop worrying and enjoy your life,” had been a British import.

 
 
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