The road to car nirvana winds its way through Edmonton tomorrow as the 2010 version of the Edmonton Motor Show starts its engines.

Twenty-seven different car manufacturers, representing countries from all over the world, under one roof; the Edmonton Motor Show is the biggest automotive showcase outside of Toronto.

For four days that new car smell will fill the air at Northlands and car enthusiasts will be able to wander through 300,000 square feet of the next generation of vehicles.

“Northlands was kind enough to expand the building and rename it the Edmonton Expo Centre,” said Bob Vilas, the motor show’s manager.

In the past the show has been highlighted by power, size, and luxury. Now that folks are finding themselves with a few less dollars, the auto industry is going in a slightly different direction.

“The thing about our industry is that we haven’t found a silver bullet,” Vilas said. “There hasn’t been one magical solution to fuel economy and emissions that will please everyone’s needs, but there are solutions and we are getting there.”

But this is Alberta and as much as you’ll see an exotic car on the road, you’ll see just as many $100,000 pickup trucks.

“Close to a quarter of all trucks sold in Canada are sold right here in Alberta,” Vilas said. Vilas said the major manufacturers like Ford, General Motors, and Chrysler know their markets and there will be no shortage of trucks at this year’s show.

But the car show isn’t just a place to shop. This year’s show promises to have a little something for everyone.

“Obviously if you are shopping, it’s a great place to do it,” Vilas said. “But it’s also entertainment.”

If you go
• Admission Prices: Adults - $14; Industry and Early Bird Tickets - $12; Seniors (+60) - $12; Students (Require Student Pass) - $12; Family Pass (2 adults, 2 children) - $30;

• Public show timings: Jan. 28-Jan. 30: 10 a.m. to 10 p.m.; Jan. 31: 10 a.m. to 6 p.m.