For the second time in a decade, BCE Inc. has decided it wants to own CTV Inc. outright — not just the small minority share the Montreal-based telecom giant has held since pulling back from its foray into the Canadian media industry.

BCE’s first takeover of Canada’s largest private-sector television company in 2000 was part of a wave of mergers that failed to meet the visionaries’ hopes for “convergence” of communica- tions connections, media content and electronic commerce in the 21st century.

“We live in a very different era,” said Brahm Eiley of Toronto-based Convergence Consulting Group, which has been tracking the convergence of the phone, cable and media industries since the mid-1990s.

In 2000, he said, one of the big questions was whether high-speed, high-capacity broadband networks would catch on.

“We’re living in a world where all access is fast enough and cheap enough that content can be supported.”

The competitive landscape has also changed for BCE Inc. and its main subsidiary, Bell Canada.

They face not only a bevy of small new players with wireless networks but also large rivals that are embracing video content.

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