Bell goes Solo in cellphone war

Bell Canada will relaunch its wireless Solo brand to attract more basic cellphone users.

Bell Canada will relaunch its wireless Solo brand to attract more basic cellphone users.

It also expects to boost its television subscribers with the launch of an all-digital Internet Protocol TV service.

BCE chief executive George Cope said Thursday that he was caught off guard by Rogers’ recent launch of Chatr, with its unlimited talk and text plan.

But Bell, Cope said, will fight back with Solo's unlimited talk and text service this month.

“It was totally a surprise, that development, but we will remain competitive,” Cope told analysts on a conference call.

Solo Unlimited will be available in 500 locations this month, including Bell's The Source stores, he said.

“It will be competitive with Chatr,” Cope said.

Meanwhile, Canada's largest telecom company reported its second-quarter profit rose 70.5 per cent to $590 million — beating analyst estimates.

Cope said Bell is planning to offer IPTV in Toronto late this year or in early 2011.

 
 
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