The Big Three North American-based automakers slipped to their lowest share of the market in Canadian history last month.
Sales of General Motors, Ford and Chrysler vehicles dropped to 47.7 per cent during March while business for offshore-based producers including Japanese giants Toyota and Honda climbed to 52.3 per cent, manufacturers revealed yesterday.
March’s low point for the Big Three shows their difficulty in reversing a downtrend over the past generation, despite their improvements in quality and design.
Analyst Dennis DesRosiers said he is surprised the trend has not changed, but he added the offshore companies are now countering the Big Three’s better quality with lower prices.
