82.4% choose Internet as top in-room priority
The Canadian Professional Sales Association (CPSA) partnered with SRG Consulting to conduct its 2006 Business Travelers Survey on trends and habits of business travellers in Canada. The survey received more than 1,000 responses from all across Canada with a 7.3 per cent response rate and of the respondents, 95.2 per cent took a business trip last year. The results revealed interesting and growing trends in business travel.
The average member surveyed spent $24,770 on business travel and expenses last year with the total number of Canadian and overnight trips down slightly from 2004. The majority of those surveyed stated their amount of travel in Canada, the United States and internationally remained the same in the last year and anticipated it would continue or increase in 2007.
More than 40 per cent of respondents indicated the three most important services when choosing an airline are consistent on-time arrival, caring about customers and ease of online booking. When using an zairline location car rental service, 92.2 per cent of members indicated that “speed of rental pickup/return” was very important. In-room Internet service was chosen by 82.4 per cent of respondents as the most important feature when choosing a hotel.
The need for ease and convenience was top of mind for respondents. Travel arrangements were typically made by the travellers themselves, last year, either through a company website or by phone, with 75.5 per cent with airlines, 56.5 per cent for rental cars and 68.5 per cent for hotels because it is more cost efficient. Member benefits and loyalty programs are driving travellers booking habits with 98.4 per cent belonging to at least one loyalty club program with the ability to earn points or free items with cards like Aeroplan and Air Miles mentioned.
The Canadian Professional Sales Association (CPSA) is a national association of nearly 30,000 sales and marketing professionals across Canada. For more information, visit www.cpsa.com.