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Brands could cut back on Olympics spending

Companies signed up to sponsor the Beijing Games could cut back onsecondary advertising such as promotions because of the controversysurrounding the Olympics, a senior advertising executive told Reuters.

Companies signed up to sponsor the Beijing Games could cut back on secondary advertising such as promotions because of the controversy surrounding the Olympics, a senior advertising executive told Reuters.


Kevin Roberts, the global chief executive of the Saatchi & Saatchi agency, said yesterday most brands did not appear to have anticipated the negative Olympic headlines of recent weeks.


Those already signed up to advertise at the Aug. 8-24 event would not pull out but they could reduce additional spending on promotions or Olympic-themed events.


Twelve Games partners have marketing rights to use the Olympic logo globally, including such giants as McDonald’s Corp., Coca-Cola Co. and Visa Inc.

 
 
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