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Brick Brewing's lime beer attracts suit from makers of Bud Light Lime

WATERLOO, Ont. - Brick Brewing Co. Ltd. (TSX:BRB) says it is being taken to court by the world's largest beer maker, which claims the Ontario company has violated the trademarks and copyrights for Bud Light Lime.

WATERLOO, Ont. - Brick Brewing Co. Ltd. (TSX:BRB) says it is being taken to court by the world's largest beer maker, which claims the Ontario company has violated the trademarks and copyrights for Bud Light Lime.

Brick says Anheuser-Busch, Inc. and Labatt Brewing Co., both subsidiaries of the world's largest beer company, are seeking an injunction from the Federal Court of Canada.

The beer giants also want compensation from the Waterloo, Ont.-based company or an accounting of profits from Brick's sales of Red Baron Lime beer.

Brick says it has had the Red Baron trademark for more than 20 years and did its research before launching the lime version of its beer this month.

The Ontario beer maker says a suit by the subsidiaries of Anheuser-Busch InBev wasn't a surprise and described it as a standard tactic to eliminate competition.

Brick says it will defend itself from the legal challenge.

Labatt accused Brick of piggy-backing on Bud Light Lime's label, packaging and other design elements calling Brick's labels and secondary packaging "very similar" to Bud Light Lime.

"ABI and Labatt are seeking damages for trade mark and copyright infringement, which cause confusion to the consumer, and financial harm to the companies," Labatt said in a statement.

Earlier this year, Brick agreed to change the label used for its Red Baron beer as part of a copyright and trademark settlement with Labatt.

Labatt had sued Brick and alleged the label and secondary packaging for Brick's Red Baron created confusion with Labatt's Brava brand.

Labatt acquired the Brava brand during its 2007 purchase of Lakeport Brewing Income Fund.

 
 
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