Burt Shavitz, cofounder and namesake for natural care product company Burt's Bees, has died, the company said on Sunday. He was 80.
Shavitz, a "a wild-bearded and free-spirited Maine man" and beekeeper, co-founded the company with artist Roxanne Quimby in 1984, the company said in a statement.
The pair started off making candles from beeswax before developing a few years later the lip balm that exploded the company's popularity and remains its best selling product, it said.
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"It is with broken hearts that we must convey the saddest news: Burt Shavitz, our co-founder and namesake, has left for greener fields and wilder woods," the company said in a statement on Facebook.
A company spokeswoman told USA Today that Shavitz died of respiratory issues on Sunday surrounded by family and friends in Bangor, Maine.
The company was acquired by Clorox Co in 2007.