According to a new poster campaign, any person who enters a business wearing a hoodie or a ball cap should be considered a prospective thief.

The poster is available for businesses to print off and hang in their windows. The campaign aims to deter thieves from entering the business.

EPS Staff Sergeant Howard Kunce says the program is designed to increase awareness of suspicious-looking customers.

He suggests that if someone enters a business and doesn’t immediately remove their hat and hoodie, “(they) could reasonably be expected to be either under scrutiny by other employees or customers in the store, maybe the public in general and maybe even by a police car ... driving by.”

The Storewatch campaign is an attempt to curb theft. It does not, however, address the concerns of the average law-abiding citizen who happens to be having a bad hair day.