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Canada’s most read national daily

With fall in full swing and temperatures cooling down, Metro Canada continues to heat up and gain momentum.

With fall in full swing and temperatures cooling down, Metro Canada continues to heat up and gain momentum.

Metro Canada’s readership continues to grow, making it the most read national daily newspaper in Canada, according to results released yesterday by the Newspaper Audience Databank (NADbank).

Metro Canada now reaches 1,363,700 daily and 2,905,100 weekly readers coast to coast in Halifax, Montreal, Ottawa, Toronto, Calgary, Edmonton and Vancouver.

In comparison to NADbank 2008-09 results, this represents an increase of 179,700 readers, or 15 per cent daily and 334,400, or 13 per cent weekly readers. In fact, Metro Canada reaches more adults age 18 and older than the Globe and Mail and National Post combined.

“Continuous innovation is the driving force behind Metro’s success,” said Bill McDonald, group publisher for Metro English Canada. “New columnists, increased coverage of news that matters, enhanced distribution strategies and creative marketing initiatives have all played a role in Metro’s growth in seven of the top cities in Canada.

“And with our redesign and content improvements implemented in June, we fully anticipate continuous growth well into the future.”

Metro Toronto continues to reach more than a half-million readers daily and more than one million weekly, and is the fastest growing daily newspaper in Toronto.

 
 
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