The Canadian Automobile Dealers Association (CADA) has launched a new public education website, The bilingual website was created to provide fact-based information on auto emissions and the role played by vehicles in the environment.


“We have launched the site as a resource to educate our member dealers, their employees and, in turn, the public about how the industry as a whole has successfully moved on the issue,” said CADA chairman Tom Donnelly.


The site presents the facts on emissions and clarifies the misconception that the auto industry is the leading producer of greenhouse gases (GHGs) in Canada. In fact, new vehicles sold in Canada represent only one per cent of GHGs.


Visitors to the site will also learn that automakers have signed a voluntary agreement to reduce emissions by 5.3 megatonnes by 2010 and continue to rapidly develop new technologies that will meet this voluntary goal and further reduce vehicle emissions.


“Developing new technologies is not enough,” cautions Donnelly. “There are currently about one million 20-year-old vehicles on our roads today. Removing these vehicles would be equivalent to removing 37 million new vehicles from the road in terms of smog, not to mention the associated safety improvements.