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Canadian retailers get in on the Black Friday action

More Black Friday bargain hunting is beginning to happen in Canada, says an Ottawa-based marketing expert.

More Black Friday bargain hunting is beginning to happen in Canada, says an Ottawa-based marketing expert.

“Surveys across Canada show that this year, cross-border shopping is going to be down,” said Brian Card, president of the Ottawa-based market research firm CRG consulting.

But that flies in the face of travel data from Statistics Canada showing same-day car trips to and from the U.S. by Canadians are at their highest level since 1998 at 7.2 million in the second quarter of 2011 and 7.1 million in the third.

BMO economist Robert Kavcic said the numbers correlate with the rise in value of the loonie versus the greenback.

He agree with Card that Canadian retailers are beginning to hold their own Black Friday sales.