The I’m Running campaign will hit the streets of Toronto as of Monday, leading up to the Canadian Breast Cancer Foundation CIBC Run for the Cure on Oct. 3.

I’m Running will feature prominent individuals wearing pink wigs declaring their support for the Run in ads that will appear on transit shelters, newspapers and on a specially created website, areyourunning.ca.

In addition, flash mobs will pop up throughout the city at high-profile events.