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Car care pioneer turns 35 – Metro US

Car care pioneer turns 35

To commemorate its 35th anniversary, Armor All continues to reinvent itself by launching three new products, updating its logo, replacing the legendary Armor All Viking with a more modern warrior and establishing a presence on the racing circuit.

The car care pioneer has always been an innovator on the car appearance scene and 2007 is no different — with three new products to help you keep your car looking shiny and new.

The company’s new Ultra Shine Wash and Wax is its most advanced car wash — utilizing a proprietary blend of cleaning agents, surface lubricants and real carnauba wax. It gently lifts away dirt, revealing the paint’s deep radiant colour, helps water beading and delivers a beautiful mirror-like shine.

Its Triple Action Wheel Cleaner dissolves the grease, road grime and brake dust that can get baked on wheels during the intense heat of summer driving to reveal a brilliant shine. Its intense foaming clings to wheels to lift away the most stubborn soils while it spreads into those hard-to-reach nooks and crannies to attack tough dirt.

Also new is Natural Finish Detailer Protectant, an enhanced finishing formula designed for those who like a matte finish. It’s a protectant for both interior and exterior plastic and vinyl surfaces, protecting them from harmful elements, like UV rays and helps prevent cracking, fading, discoloration and premature aging. It also provides a natural appearance to vehicle surfaces with no greasy residue — so it’s perfect for display screens, steering wheels, running boards and more.