To commemorate its 35th anniversary, Armor All continues to reinvent itself by launching three new products, updating its logo, replacing the legendary Armor All Viking with a more modern warrior and establishing a presence on the racing circuit.


The car care pioneer has always been an innovator on the car appearance scene and 2007 is no different — with three new products to help you keep your car looking shiny and new.


The company’s new Ultra Shine Wash and Wax is its most advanced car wash — utilizing a proprietary blend of cleaning agents, surface lubricants and real carnauba wax. It gently lifts away dirt, revealing the paint’s deep radiant colour, helps water beading and delivers a beautiful mirror-like shine.

Its Triple Action Wheel Cleaner dissolves the grease, road grime and brake dust that can get baked on wheels during the intense heat of summer driving to reveal a brilliant shine. Its intense foaming clings to wheels to lift away the most stubborn soils while it spreads into those hard-to-reach nooks and crannies to attack tough dirt.

Also new is Natural Finish Detailer Protectant, an enhanced finishing formula designed for those who like a matte finish. It’s a protectant for both interior and exterior plastic and vinyl surfaces, protecting them from harmful elements, like UV rays and helps prevent cracking, fading, discoloration and premature aging. It also provides a natural appearance to vehicle surfaces with no greasy residue — so it’s perfect for display screens, steering wheels, running boards and more.