With a little Jimmy Buffett and the sparkle of scantily clad dancers, Scotiabank Caribana unveiled its lineup with a bit of good news yesterday.

An Ipsos Reid survey showed festivalgoers spent $438 million in 2009. The survey estimated $313 million was spent in the GTA, mostly at restaurants, bars, hotels and on entertainment.

“We knew it was big, we knew we had fun, but the actual number was clearly a bit of a surprise to us,” said Caribana chairman Joe Halstead. “I’m not sure we have more leverage, it just tells us we are very important to the city and the country.”

Halstead was at the Royal Ontario Museum to announce the festival’s 2010 lineup. In addition to Caribana mainstays, there will be more jerk chicken and rotis, thanks to a new food festival.

The fun gets underway in June with the Calypso Tents Music Series, featuring Toronto’s top calypso entertainers in North York and downtown every weekend.

Caribana’s official launch will be July 15 at Yonge-Dundas Square.