Carrying your baby is always in fashion. But now Christy Turlington Burns is aiming to make it more fashionable.
Her charity, Every Mother Counts, which helps raise awareness about maternal mortality, has teamed up with Ergo baby carriers to create a line of products that benefit EMC.
"We wanted to bring in a [unique] design aspect to this collaboration so we chose fabric from a local designer in West Africa," says Turlington Burns about the collection, which features two different carriers, a diaper bag and a waist-pack. The designer, Chantal, is from Togo in West Africa; she uses textile design to support her children. "This print and the story of Chantal add to the ultimate goal of this partnership, which is to bring women together in support of one another."
Ergobaby’s Guest Designer Series facilitates awareness and support of Every Mother Counts:
“People are unaware of the statistics about maternal and child health, or they assume that these problems are only in other countries and cannot affect them,” says Turlington Burns.
“Many reduce the issues to political discourse and use it to divide people when this is one thing that should really unite us all. If we want our children to thrive, we must address the health of our mothers, preferably before they become moms.”