Owners of a food cart in the city’s fledgling program to bring diverse tastes to the streets of Toronto have shut down indefinitely, blaming a bad location, high costs and red tape that prevents them from changing anything.

Blair and Kathy Bonivento sold Greek souvlaki in front of Nathan Phillips Square as part of Toronto a la Cart, a three-year pilot project. The couple opened the cart in May and kept it going for a little over a month.

Eventually they quit, saying that the location — at the west end of a long line of hot dog carts and chip trucks — simply wasn’t viable and they weren’t making enough money.

Some argued the city should simply set parameters and let vendors set up the businesses themselves.

“This is micro­management and this is bad business,” said Marianne Moroney, who heads an association representing 100 of the city’s hot dog vendors. “Good business ideas never come from the city.”