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H&M has announced that Roberto Cavalli will be the next high-profile fashion designer to collaborate with the Swedish retailer on a one-off collection.
Designers who have worked with the cut-price chain to date include Karl Lagerfeld, Stella McCartney and Viktor & Rolf — and the results have drawn a crazed reaction from fashion fans who could otherwise never afford a piece by such names. In fact, some shoppers have made a habit of booking off work on the collections’ launch dates so they can get their hands on the goods, which fly out of stores in a matter of hours.
The Italian designer is putting together a line that consists of 45 pieces to be sold at approximately 200 selected H&M stores worldwide beginning Nov. 8. There will be 20 menswear pieces and 25 items for women, including lingerie and accessories. “I welcomed this invitation with enthusiasm,” Cavalli said in a release about his collaboration with H&M. “I am proud to bring the lively and positive spirit of my work to a new audience, one that will be able to see and interpret my style in an individual way. I love freedom and challenges, breaking down barriers, experimenting in different directions.”