New models to use worldwide nameplates
In an effort to make its Chevrolet brand more harmonious as it expands around the world, all future models — including the hot new Camaro to be built in Oshawa — will carry the same names globally and be engineered for both left- and right-hand drive versions.
Currently, Chevy sells vehicle, like Canada’s Aveo, worldwide, but under different names like “Lova” in China, and “Kalos” in Europe.
Additionally, current models like the retro HHR wagon, launched into Europe at the recent Geneva Motor Show, can only be built in left-hand drive, meaning it can’t be sold in all overseas markets — like Britain.
According to AutoWeek.com, the changes will begin with a new global compact car architecture due to be unveiled by 2010. The first products built off the new structure, being developed by GM’s Daewoo arm in Korea, will be replacements for the current Aveo and Optra models. The website also says, that within a decade, Chevy expects the majority of its sales to come from outside North America.
GM has also restructured Chevrolet’s product development as a whole, so different global technical centres will have responsibilities for different platforms.
This means future Chevys will be developed all over the world, including in Europe, with less reliance on the GM-Daewoo technical centre in Korea.